On October 16, 2024, WICE Logistics Public Company Limited, or WICE, launched the “Easy Earn Point” campaign aimed at motivating WICE staffs to focus on environmental, social, and community issues through annual point-collecting activities on LineOA. This campaign includes various mini activities such as educational games, quizzes, and idea competitions themed around ESG.

Moreover, Participants are categorized into different levels based on their point collection, starting from Baby WICEGUY to The Captain WICEGUY, creating an enjoyable competition to help the WICEGUY character grow.

Collected points can be exchanged for prizes at the Swap & Shop event, another initiative by WICE that provides staff with the opportunity to trade in gently used items, helping to reduce waste and increase the value of secondhand goods.